Digital Service Squad

The Digital Service Squad

A FREE resource to help your business build an online presence, promote and sell successfully online. We service the Grey County region at no cost to you and your business.

The main role of a Digital Service Squad team member is to assess your business’s online presence and provide recommendations on how to enhance your digital capabilities.

Click HERE to view the Digital Service Squad Menu


Meet the Team

Ben Frisch

Ben Frisch has been working in Marketing and Communications for over 15 years. Since launching BFresh.Media in 2015 Ben has worked with many local, national, and even global brands and organizations, producing content and providing digital marketing solutions. In early 2019, Ben was honoured to represent the Digital Main Street Program and become this area’s first Digital Service Squad representative. Since then, Ben has helped hundreds of businesses transform their digital marketing and has built a team of amazing squad members to help even more local businesses achieve their digital goals.

Rochelle Reynolds

Rochelle is an award-winning actor, writer, director, entrepreneur, social media manager, and now Digital Service Squad Member! Her expertise is in storytelling, content creation, and ‘guerilla marketing’. She holds her BFA in Acting from Memorial University of Newfoundland, her MA in Writing, Directing & Performance from the University of York (UK), and a variety of certifications and certificates in entrepreneurship, social media, and digital marketing earned over the past four years. Rochelle loves to help fellow entrepreneurs succeed, and is eager to guide you on your digital transformation!

Amy Kells Headshot

Amy’s background is in all aspects of business, however her passion is marketing. She joins our team with over seven years of experience in marketing and advertising, plus a certificate in Social Media Advertising from George Brown College. Amy’s outgoing personality and commitment to excellent customer service make her a welcome addition to the team. 

Working and living in the Collingwood area for over 15 years, Amy enjoys all the outdoor activities the area has to offer, including hiking, snowboarding and Paddleboarding.

Karen Gibson headshot

Karen is a creative innovator, design expert, and brand developer with more than 25 years of expertise, creating impactful, visual brand solutions, for clients across numerous industries.

Her passion for creativity and design inspired her to explore many facets of the arts, from painting glassware and ceramics, to teaching drawing and intuitive painting. Her love of photography has taken her outside to investigate the world around her, producing photos of nature, landscape, and portraiture.

She pairs a broad range of creative experience in visual arts, graphic design, and brand development, with a deep understanding of the psychology behind design, to create effective design solutions.

Karen seeks to share her expertise and utilize her design talents, to enhance client relationships and deliver high-impact creative results to Digital Main Street clients.

Digital Main Street Ontario and services provided by the Digital Service Squad is funded by FedDev Ontario. 

logos of the Business Enterprise Centres of Ontario, the Government of Ontario, Grey County Business Enterprise Centre, and Grey County


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