Topics of workshop:
- Who is your Online Target Audience?
- Smart tactics to research your OTA - Where do they hang out?
- Building an audience online and how to use it
- Influencer marketing
- How to find influencers and connect with them and how much to pay them
- How to capitalize on your OTA
- Why the sales process doesn't stop after you get your OTA to purchase online
*Please note: There is also a DURHAM location for this workshop