For decades, visual merchandisers and shop keepers have produced impactful, inspiring, and informative windows. Historically windows became a huge focus and investment for some of the big brands. In contrast, for today’s shopkeeper, the design and production of a store window can seem overwhelming, costly, and time consuming at times. This online session will focus on how to Create Impactful Displays & Shop Windows. Highlights include; where to start when building themes and messaging, checklists for elements of display, working with the store layout to carefully select the right locations to utilize for displays, and a few more of The Retail Duo’s very own pro-tips!