Building your Brand and Using Social Media Strategically: A workshop for Creatives with facilitator and artist Heather Travis.
About this event
An in-person morning workshop geared at Creative professionals of all types. A light breakfast and coffee/beverages will be served.
Stop feeling overwhelmed by social media and harness it for your small business. With this full morning workshop, you will gain a clear understanding of how you (yes, you!) can use the power of social media to gain new customers, reward the ones you have, and do it all by yourself.
What we’ll cover:
1. Defining your brand
What is your brand? What does it look like, feel like, sound like? Knowing clearly what your creative brand IS will help you navigate the business of building your brand online in a strategic way.
2. Small business, big opportunity: Using the power of the internet to grow your business.
You have your website and your social media platforms set up, now what? Or maybe you have just started and have no idea where to begin? In this session you gain a clear understanding of how to develop a winning social media strategy for the long term to build your brand & small business online.
3. What to post and when. All these social media platforms, so little time. How to refine and re-invigorate your social media presence.
New social media platforms emerge all the time. Which ones work best for your business? Maybe you’ve been ‘doing this social media thing’ for a while now and aren’t seeing results, or things have gone stale. In this workshop you will gain a clear picture of the social media landscape in 2022, learn how to determine which platforms are best for your business, and how to use those platforms to achieve your business goals.
4. Where to put your marketing dollars in 2022. If you want customers to show up you need to make sure you ‘show up’ first: how to invest in online marketing to drive your business forward.
When it comes to small business, assigning a small budget to marketing is a luxury but a necessary one. In today’s marketplace you need to spend your dollars wisely, but will give you the most ROI (return on investment)? Do you buy a billboard, radio ads, host a give-a-way, or do you invest in Facebook ads, and Google? Let’s investigate.